(Image credits: T3, Ulta, Dermstore, Emi Jay, Amazon, Rhode)
Lineup is a monthly series that gives you an inside look at the beauty lineups of some of the industry’s most sought-after experts and tastemakers. A behind-the-scenes look at the products they can’t live without that power their worlds.
Emi Jay’s hair clips can be spotted from a mile away. The beauty and accessories brand has become something of a calling card for savvy haircare enthusiasts, appearing as a hairstyling muse for everyone from Hailey Bieber to Laufey to Harry Styles. He will be attending the 2022 Venice Film Festival. super bloom clip Fixed in his luggage? Again, I can spot Emi Jay staples from a mile away, or even 4000 miles away.
“I have always been drawn to hair products, especially growing up buying them at Korean markets with my mother and grandmother,” says Julian Goldmark, founder and chief brand officer of the Bazzy line. “There was something really special about those spaces: colorful brushes, unique clips, and tools that felt both practical and beautiful.” Seventeen years after launching the brand (well, back when Goldmark was just 14 years old), that inspiration remains at the heart of Emi Jay’s DNA. ”[They’re] “Simple, practical essentials that enhance your daily life without overcomplicating or cluttering your life,” she added.
(Image credit: Courtesy of Julianne Goldmark)
The Big Effing Clip may be the signature item, but (dare I say, find a beauty editor). I don’t (I have at least three in my arsenal), Goldmark has expanded its empire to include hair care formulas, reinventing classic products like styling creams, hair oils, and hair mists with a playful Emi Jay touch. Of course, you should ask Goldmark which category they want to elevate next. “I think there’s still a lot of potential in everyday styling products, especially dry shampoo and other styling products,” she replies. “Many of them can feel overly complicated or not designed with how people actually move through the day.” What’s trending in accessories? Goldmark says he will try hair scarves. “It’s so easy to wear and to add something to your look, especially when it’s hot,” she shares. Is anyone releasing an Emi-J version soon?
As we learned more about Goldmark’s beauty routine, we learned that she prioritizes form and function in all areas of her life. It’s not just her award-winning hair care staples that have a sophisticated aesthetic. She also loves puffiness-removing eye patches that double as small accessories, sensually appealing Korean foundations, and sophisticated tools that deserve full display. “Even the simplest products can be a little more fun to prepare,” she says. Check out all the pieces in her chic AF lineup.
amy jay
Aura Hair + Body Mist Lychee Baby
“Our newest hair and body fragrance! Truly a vacation in a bottle. I spray it every morning on my way to work and at night before dinner with friends. It has a sweet lychee and bergamot scent, but it’s not too sweet. It’s made with glycerin and aloe, so I spray it on to give my hair a little refresh when I feel like it needs a little more moisture or frizz.”
skinceutical
Wounds + Age Defense
“A must-have product for girls who suffer from acne. I get a lot of small bumps and pimples, but when I use this, they go away quickly. I use it several times a week!”
rose
The Foundation Shampoo/Conditioner Duo
“Daily shampoo and conditioner. It adds a little volume to your hair, but it’s nourishing.”
load
Pocket Blush Tan Line
“I love using this on my cheeks, nose, and lips. anywhere. Gives a sunlit look. ”
amy jay
heavenly hair milk
”[My] Your go-to for the perfect luscious air-dry or pre-blowout serum. It shortens drying time and keeps hair soft without feeling heavy or product-like. ”
swanson
spearmint leaf capsules
“I started taking these for skin irritation and I’ve seen a huge difference. It calms down the redness etc, but you have to keep it up.”
mane
It’s Giving Body Medium Hot Thermal Round Brush
“The perfect hair tool for girls who want a quick and easy ‘blowout bend.’ Also perfect as a gift! ”
Avène
Cicalfaat+ Repair Protection Cream
“Morning and night are a must for me. I have perioral dermatitis and this really keeps the dermatitis at bay. Overall, this soothes and moisturizes my skin. It also makes my skin look like glass.”
amy jay
bamboo paddle brush pink sugar
“a must For daily hair health and hair brushing. The bamboo bristles glide through my hair perfectly and make my hair very shiny and soft. ”
ritual
Synbiotic + Supplements
“Gut health has become a top priority for me, especially since I love drinking coffee every day.”
Poom
natural glow hydrating foundation
“Really, the best Foundations I’ve tried so far. Korean non-comedogenic formula provides excellent coverage while keeping skin hydrated and glowing. It’s buildable, it lights up, and it’s just magic. I’ve been using this for a year and have recommended it to many friends. ”
T3 x Emi Jay
Aire 360 Ceramic Dual Voltage Air Styler
“This is the perfect world travel multi-styler. I love that you can pack it with one or more attachments. Plus, it’s dual voltage so you can literally take it anywhere.”
rhinoceros
Sun Melt the Viral Cream Balm Bronzer
“My favorite bronzer. So easy to put together and the shade is dreamy!”
“A must-have after a night out or early in the morning. Great for depuffing and hydrating under-eye areas.”
summer friday
Light Aura Vitamin C + Peptide Eye Cream
“My go-to eye cream at night. Perfectly hydrates without being too heavy.”
miles per hour
French Exit overliner lip liner pencil
“I’m really happy that it’s finally released! [Mary Phillips’s] Lip liners are great, but French Exit matches my natural lip color perfectly. ”
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#Spearmint #supplement #Milky #serum #Hair #Care #Founder #Loves #Glassy #Skin #Hair