Creatine for women: What the data says about the industry’s most misunderstood buyer

Creatine for women: What the data says about the industry's most misunderstood buyer

Of the 544 ingredients analyzed in the women’s supplement space, only two have more than 100,000 monthly searches in the U.S.: creatine and D-mannose. Creatine drives 253,000 searches per month and is growing 155.5% year over year, while established ingredients like collagen, magnesium and maca are all shrinking. It is one of seven ingredients in … Read more