Brands are also leveraging convenience through portable formats such as powders, sticks, drops and chewables designed to fit consumers’ increasingly personalized health habits.
ghost energy stick
GHOST is expanding its energy portfolio with the launch of GHOST Energy Sticks, a powdered version of its popular energy drink line. The new format features the same zero-sugar, non-carbonated formula as the brand’s canned energy drinks, delivering 200 mg of natural caffeine along with ingredients such as Carnipure L-Carnitine, Taurine, Alpha-GPC, NeuroFactor and Astragin to support energy, focus and nutrient absorption.
Designed with portability and convenience in mind, the stick is targeted at consumers looking for an energy option they can mix anywhere. The new product includes four flavors: Orange Cream, Sour Pink Lemonade, Warhead Sour Watermelon and Welch’s Grape.
kickballs energy gum
KickBallz introduces a new take on portable energy with caffeinated gumballs designed as an alternative to coffee and traditional energy drinks. Each gumball contains 110mg of caffeine, roughly equivalent to a 9-ounce cup of coffee, in a convenient chewable format targeted to busy consumers looking for quick energy without a hard hit.
Available in peppermint, bubblegum, and cinnamon flavors, Kickballs are made with natural sweeteners and include ingredients like thymol and eucalyptus oils to freshen your breath when you chew.
Vimergy NutriDense Drops
VIMERGY is expanding its supplement lineup with NutriDense Drops, a new collection of fruit-based, nutrient-dense drops made without added sugar, artificial ingredients, or fillers. The launch includes Berrylicious Immunity Nutridence Drops, which are formulated with elderberry extract and zinc for immune support, and Fruitylicious Turmeric Nutridence Drops, which feature concentrated turmeric, ginger, and bamboo-derived silica to support joint health and mobility. Vegan, non-GMO products are made with organic ingredients and are positioned as clean label alternatives for daily nutrition.
Age-defying skin regeneration with the blessings of nature
Nature’s Bounty just launched Age-Defying Skin Renewal, a daily supplement formulated to target the five visible signs of skin aging: fine lines and wrinkles, elasticity, hydration, and skin barrier health. This formula contains clinically researched ceramides to support skin hydration and barrier function, and green tea extract to help fight free radicals associated with premature aging.
Maeva daily nutrition shake
New supplement brand Maeva has launched a daily nutritional shake specifically formulated for consumers using GLP-1 medications or on calorie-restricted diets. Created to address common side effects associated with rapid weight loss, including loss of muscle mass, low energy, thinning hair, and digestive discomfort, each shake contains 20-25 grams of protein, fiber, probiotics, digestive enzymes, and functional ingredients such as creatine, collagen, and adaptogens. Gender-specific formulas are positioned as nutritional solutions for the growing GLP-1 consumer market.
INSTYTUTUM’s NMN + Resveratrol Supplement
INSTITUTUM is expanding beyond skin care with the launch of new longevity-focused supplements and biological aging tests as part of its broader Longevity System initiative. The brand just introduced an NMN + resveratrol supplement formulated to support cellular energy, metabolism, cardiovascular health, and healthy aging, especially for adults who experience age-related NAD+ decline.
INSTYTUTUM also announced a biological aging test that uses epigenetic analysis to estimate biological age and provides personalized insights aimed at supporting healthier lifestyle and wellness decisions.
Vital Purple Powerful Cacao
Vital Purple positions its new high-flavanol cocoa powder as a functional wellness product designed to support neurological and cardiovascular health. This Ecuadorian brand prevents fermentation immediately after harvest, keeping the cocoa in its natural purple color and retaining high levels of cocoa flavanols and antioxidants. Each serving contains 900 mg of cocoa flavanols along with nutrients such as magnesium, potassium, protein, and fiber to support circulation, focus, stamina, and cognitive health. Renewably grown organic powder is formulated for daily use in smoothies, coffee, or hot drinks as a sustainable energy alternative without the crash associated with traditional stimulants.
color fuel calm
Consciously Kay has partnered with Sprout Living to launch Colorfuel Calm, a lemon ginger magnesium powder formulated to support relaxation, mood, and sleep. Developed in collaboration with creator Kayla Varney, this product contains 300mg of magnesium, 200mg of L-theanine, and 200mg of vitamin C, excluding gums, artificial flavors, and sugar alcohols. Available in a portable stick pack, Colorfuel Calm is designed to be easily mixed into water, tea, smoothies, and mocktails for a convenient daily wellness beverage.
Solaray liposome pregnant women
Solaray introduces Liposomal Prenatal, a prenatal supplement designed to provide complete nutritional support before and during early pregnancy while minimizing digestive discomfort. This formula uses 100% liposomal delivery technology to enhance nutrient absorption and gentle digestion, and allows for the inclusion of commonly difficult-to-tolerate ingredients such as iron.
The 2-capsule-per-day formula contains 20 liposomal nutrients including methylfolate (5-MTHF), choline, iron, iodine, vitamin B6, and ginger to support red blood cell production, thyroid health, energy metabolism, and nausea relief during pregnancy. This supplement is designed for women planning pregnancy or in the early stages of pregnancy and is formulated to provide 17 vitamins and minerals at 100% of the recommended daily pregnancy value.
FLO Daily Calm + Relaxation by O posiv
O Positiv Health recently debuted FLO Daily Calm + Relaxation, a daily supplement formulated to help women manage stress, support healthy cortisol levels, and promote relaxation. Designed for women ages 18 and older, including those going through menopause, our gynecologist-prescribed sugar-free capsules contain ingredients aimed at supporting mood, focus, adrenal health, restful sleep, and mental well-being.
This formula includes 200 mg of L-Theanine, 125 mg of Sensoril Ashwagandha, and the brand’s exclusive Bee Positive Blend featuring St. John’s Wort, Holy Basil, and Passionflower, as well as Calcium Citrate to support overall health.
Lima’s ID2
LYMA is expanding its wellness portfolio with the launch of ID2, a 4-dimensional gut health biocomplex powder aimed at supporting the digestive system and fundamental health through targeted nutrition. This formula provides 15 grams of prebiotic fiber daily and combines multiple lengths of prebiotic fiber, vegan omega-3s, and over 25 bioavailable chelated vitamins and minerals to support gut health, nutrient absorption, and energy levels.
The company says ID2 is formulated to target all four major sections of the colon, using ingredients such as FOS fiber, inulin, beta glucan, and resistant starch. This citrus-flavored powder is positioned as part of LYMA’s broader commitment to science-backed biohacking and longevity-focused wellness solutions.
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